Facebook Business Page – Statistics alone is enough to tell
you the importance of having a Facebook Business Page. Facebook’s monthly 2.23
billion active users makes it virtually irresistible for businesses seeking to
grow their reach. As a small business owner or a brand manager, I advise you
should take advantage too.
A Facebook Business Page is a free public profile on Facebook that you can create for your local business, brand, or product.
Why do I need Facebook Business Page?
Having a Facebook Business Page improves a brand’s interaction with its customers, helping people identify and even publicize brands. It helps you build brand loyalty among your customers and massively increases your potential for growth.
Not to mention that on Facebook you can easily add features
that are harder to implement on your website. You can ever so easily build a
custom page, run contests and promotions, and even manage a small e-commerce
Facebook Business Page is Absolutely Free
Setting up a Facebook business page is completely free of charge. Regardless of the engagements and number of likes or followers you get, Facebook doesn’t charge you for creating a page for your business. That is unless you want to invest your cash into the page and get Facebook to increase your reach. Otherwise, you can always organically grow and run your page for free.
How To Create Facebook Business Page | Set Facebook Business Page
Facebook is a very dynamic platform with constant changes
and endless improvement. However consider this a comprehensive guild you can
rely on in getting your page all set and running.
My advice in starting this process of growing your audience
is to begin with this guild, experiment with different things to see what works
or doesn’t for your business/brand and improve accordingly.
Having said that, creating one is simple and easy to do.
Here are the steps:
Step 1: Basic info
Visit: Facebook Business Creation Page
To begin or alternatively, after logging into your personal Facebook account, click on the drop down arrow at the top right hand corner of your Facebook page. From the drop down, click “Create Page.”
Having done that, you’ll be presented with two options —
“Business or Brand” and “Community and Public Figure”. Click the “Get Started”
under the “Business or Brand” box since this is about creating a business page.
Fill in your details like Page Name, Categories, Address,
and Phone number.
Step 2: Add Photos
Upload your Profile Picture and Cover Photo. Create an
appealing visual first impression, so choose your images carefully here. One
idea is to use a picture of your product or business logo. Always make sure any
image used is representative of your business.
Ensure to always use a high resolution shot pictures at
least 170 x 170 px for profile photos and your cover photo should be 828 pixels
by 315 pixels.
Step 3: Invite your friends now.
After completing the above step by uploading your cover photo, you will receive a prompt to invite your friends. Use this opportunity to Invite as many of your friends as you can. This will help you in creating your first followers and audience.
Step 4: Add additional business details
Now proceed to click on the “See all tips” in the welcome
banner displayed. Follow it to fill the additional business details as you’ll
After that I’ll advise you to add a button linking directly
to your website. This feature will let your customers perform a specific action
quickly and directly from your page. You add this click the blue “+Add a
Button” option on the upper right hand corner of your page. Follow the simple
prompt to successfully add this.
Congratulations on your page.
I’ll advise you to properly manage this page and constantly engage your followers. Publicize your page and encourage your customers to share your posts and contents to draw more traffic to your page.